Computer Support - Avoid SPAM Lawsuits By Obeying The CAN-SPAM Act

Most emailers believe that only other people send out spam, and that the email they send out contains vital information desired by everyone who receives it. Unfortunately, if a recipient of your email disagrees with you, you may be subject to a lawsuit if you aren't following the rules set up in the CAN-SPAM Act. If your client has deep pockets, a recipient may file a lawsuit hoping for a quick profit.

The following steps summarize the basic requirements of the CAN-SPAM Act:

  • Ensure the header information on the email is accurate.
  • Keep the subject line descriptive and honest.
  • Give the recipients an opt-out method that's easy to complete.
  • Identify commercial email as an advertisement.
  • Include your physical postal address.

Go back